Problem

Our client, a mutual insurance company that provides financial services, urgently required a specialized studio team to lead their rebranding execution efforts consolidating 16 brands into one.

Solution

We were selected as the agency of choice to establish an embedded studio with 30 team members within 2-weeks including Graphic Designers (Sr. and Mid-level), Project Managers, Copywriters, Production Designers and a Producer.

Key Processes Implemented:

• Project Managers implemented workflows in Workfront.
• Utilized Workfront reports for time approval and invoicing.
• Bi-weekly leadership meetings were held to ensure the studio team met critical milestones consistently.

Result

• 3,000+ assets delivered.
• Aggressive rebrand deadline met.
• Efficiently managed and delivered work at scale via Workfront.
• Client paid only for billable hours (not a standard 40-hr/week).

Due to the success of this engagement, the client requested we establish a smaller version of the same model and team six months later to further extend the rebrand.

Problem

Our client, a mutual insurance company that provides financial services, urgently required a specialized studio team to lead their rebranding execution efforts consolidating 16 brands into one.

Solution

We were selected as the agency of choice to establish an embedded studio with 30 team members within 2-weeks including Graphic Designers (Sr. and Mid-level), Project Managers, Copywriters, Production Designers and a Producer.

Key Processes Implemented:

• Project Managers implemented workflows in Workfront.
• Utilized Workfront reports for time approval and invoicing.
• Bi-weekly leadership meetings were held to ensure the studio team met critical milestones consistently.

Result

• 3,000+ assets delivered.
• Aggressive rebrand deadline met.
• Efficiently managed and delivered work at scale via Workfront.
• Client paid only for billable hours (not a standard 40-hr/week).

Due to the success of this engagement, the client requested we establish a smaller version of the same model and team six months later to further extend the rebrand.

Problem

We leveraged a SME to work closely with the Account and Engagement Delivery teams to design a systematic approach to delivery the scope of work.

Once the framework was in place, we stood up an execution team which consisted of a project and program management support, senior writers, copyeditors and translators

Solution

We leveraged a SME to work closely with the Account and Engagement Delivery teams to design a systematic approach to delivery the scope of work.

Once the framework was in place, we stood up an execution team which consisted of a project and program management support, senior writers, copyeditors and translators.

Result

We successfully delivered the following:

• 11,000 Audited Pages.
  
• 100% AODA Compliance.
  
• 50% Content Reduction Achieved.
  
• Site written in 2 Languages.

Problem

A leading real estate company faced the challenge of elevating their visual content to accurately reflect the luxurious nature of their properties.

Their existing photo and video assets lacked the consistency and sophistication needed to represent their high-end brand, which affected their market positioning and customer perception.

Solution

We were selected as the agency of choice to lead a comprehensive visual transformation.

• We delivered over 8,000 unique assets, including high-quality stills, videos, 3D floor plans, campus maps, staged photography, and virtually-staged 360-degree views.
• Ensuring each asset was meticulously QA’d to align with the brand’s upscale image and the specific look and feel of each property.
• Properly tagging, organizing, and integrating all approved imagery and video assets into their Digital Asset Management (DAM) system for streamlined access and use.

Result

The visual overhaul significantly enhanced the company’s brand representation, providing them with a comprehensive and cohesive, high-quality suite of assets that not only elevated their marketing efforts but also reinforced their position in the upscale real estate market.

The streamlined organization and accessibility of these assets within their DAM system further empowered them to consistently present their properties in the best possible light across all platforms.

Problem

Our client, a large healthcare system, was struggling with fragmented project management across seven marketing departments.

Despite having project managers, the lack of a centralized Project Management Office (PMO) led to disorganization, inconsistent processes, and inadequate oversight.

This resulted in projects frequently exceeding budgets, missing deadlines, and generating numerous client change requests which disrupted workflow and hindered overall effectiveness of the marketing teams.

Solution

Our consultant team conducted a thorough discovery phase with the marketing operations team and key stakeholders from all seven departments.

Using our learnings, we developed and executed a plan to establish a new PMO within six months, which included creating standards and best practices, documenting procedures, integrating Fusion with Adobe Workfront, and providing comprehensive training to all marketing team members.

Result

The new PMO brought structure and consistency to project management, reducing budget overruns and improving deadline adherence across the marketing departments.

The integration of Fusion into Adobe Workfront enhanced project visibility and collaboration, resulting in more efficient project execution and better alignment with strategic goals.

Problem

MarTech platforms should simplify, not complicate.

Our goal was to leverage our consulting expertise to partner with our client, a non-profit hospital, and use collected data to conduct a thorough opportunity and gap analysis.

In partnership with key stakeholders, we:

• Streamlined Implementation: Updated a 4-year-old system to meet new business objectives.
• Identified Redundancies: Found and addressed inefficiencies in current processes.
• Enhanced Capabilities: Improved platform functionalities and reporting.

Solution

MVP Features Included:

• Re-imagined Workfront Implementation: Modernized the existing setup.
• Revised Project Creation Process: Made project initiation more efficient.
• Improved Data Aggregation: Enhanced data collection and efficiency.
• Implemented Time Tracking: Added capabilities to manage costs and streamline payroll.
• Recommended Meta-Data Solutions: Improved Digital Asset Management (DAM) usage and performance.

Result

Implementation Activities & Deliverables:

• Stakeholder Interviews: Identified pain points and goals.
• Data-Driven Reports: Highlighted redundancies and gaps.
• Operations Training: Guided the team on Workfront best practices.

Knowledge Transfer Activities & Deliverables:

• Documentation: Provided system admin and end-user guides.
• Video Training Sessions: Addressed past roadblocks and developed efficient solutions.

Our solution streamlined operations, enhanced platform capabilities, and achieved new business objectives efficiently.

Problem

Internal bottlenecks and an overextended internal team led to missing crucial POS/POP deadlines.

They needed a reliable partner to handle a high-volume of production work, allowing their team to focus on Tier 1 work.

Solution

Implemented a powerhouse production studio that efficiently managed the backlog and continues to handle ongoing workload.

Result

Our team has:

• Implemented a workflow system.
• Organized and streamlined the DAM.
• Improved turnaround times, ultimately putting the brand ahead of schedule.
• Become an “indispensable partner and non-negotiable part of their budget”.

Problem

Organizational shuffles don’t have to set your MarTech stack back.

Our goal was to leverage our consulting expertise to support our client – a multinational health insurance and services company – in maintaining momentum and achieving annual business objectives amidst structural changes.

In collaboration with key stakeholders, we:

• Identified Common Goals & Objectives: Aligned multiple departments on shared goals.
  
• Streamlined Processes & Integrations: Improved efficiency and integration across the platform.
  
• Enhanced Workfront Operations & Capabilities: Upgraded and optimized platform functionalities

Solution

MVP Features Included:

• SSO and IT Implementation: Integrated Single Sign-On and other IT solutions.
• Executive Dashboards: Developed dashboards for executive insights.
• New Product Forms, Templates, and Reports: Created and implemented new forms and reports.
• Streamlined Request Process: Simplified the request process for better efficiency.
• Maintained and Supported 3rd Party Integrations: Ensured seamless operation of existing integrations.

Result

Implementation Activities & Deliverables:

• Integration Testing: Led testing and integration with IT and others.
• Stakeholder Reviews: Conducted interviews and review sessions to document business requirements.
• Team Training: Trained the operations team on new features.

Knowledge Transfer Activities & Deliverables:

• Documentation Management: Delivered documentation on existing DAM and Fusion integrations.
• Subject Matter Expertise: Acted as SME and advocate for the MarCom team in IT discussions.
• Runbook Delivery: Provided a “Runbook” for turnkey management of the Workfront instance.

Our solution achieved all objectives despite organizational changes.

Problem

Our Financial Services Corporation client was looking to build a solid foundation for their Workfront instance and maximize its capabilities.

Solution

• Foundational Mandatories: Set up essential requirements for a robust Workfront foundation.
• Immediate Use: Enabled the client to leverage their platform investment right away.
• Expanded Capabilities: Enhanced project management and reporting capabilities for comprehensive use.

Result

• Conducted 12+ stakeholder interviews to gather insights.
• Created and delivered a detailed workplan in Workfront.
• Led weekly meetings to align on priorities.
• Built 60+ Workfront reports and dashboards.
• Integrated training guides and cheat sheets into Workfront.

Problem

Our client in the pharmaceutical space was embarking on an organizational and technical transformation to support marketing personalization at scale.

We were selected as the partner of choice to stand up and manage three critical extension teams of talent:

• The storytelling team.
  
• The creative studio team.
  
• The global communication team.

Solution

Our solution was multi-faceted, and included:

• Talent planning.
• Talent curation.
• Flex bench building.
• Onboarding to the operation.
• Engagement management delivery.

Result

• Streamlined onboarding to meet pharma demands.
• Introduced a QA system in Adobe Experience Manager to ensure content accuracy.
• Resolved asset integration issues in AEM and shared solutions across teams.
• Rolled out a unified workflow for all project types.
• Established a Center of Excellence to share knowledge, upskill teams, and identify process gaps.
• Validated the client’s in-house agency model, proving its value and strengthening brand engagement.
• Achieved a 95% resource retention rate.